Ramon Rionda Specialized In Latin Rushing

Vice pres >February 13, 2015

By David Vance

Ramon Rionda has dedicated an eternity to horse race in Latin America, and on the way he has got witnessed an ever-changing landscape that has needed constant modifications with regards to company priorities. Like racetracks within the united states of america and around the globe, terms like branding and packaging and product distribution—unfamiliar to rushing somewhat significantly more than a decade ago—have end up being the primary focus for South United states tracks.

Rionda spent my youth within the sport as a result of their daddy’s love for race and reproduction. Today, he could be effortlessly one of several planet’s busiest battle track executives in their part as vice president of race for Codere, a significant international video video gaming business situated in Madrid, Spain.

All of it began for Rionda being a 5-year-old as he would join their family members for a of racing at Hipodromo de las America in Mexico City, and other tracks throughout Latin America day. Their dad, Ramon Rionda Sr., had been an effective breeder and owner whom competed during the level that is highest. Commitment towards the sport has permitted the son become earnestly active in the development of the totally start up business model from their days as an admirer.

“I nevertheless love the horse racing—the pageantry, your competitors, the challenges—but the business enterprise model has brought on a entirely brand new impact,” he said. “Today, it is about having a brand that is successful then packaging and distributing it precisely. Competition for the gaming and activity group of fans calls for an infinitely more innovative approach being a practical company consideration.”

Codere has over 57,000 gaming devices global and it is an active owner and supervisor of battle songs in Mexico, Uruguay, Panama, and Brazil.

Rionda is intimately mixed up in day-to-day challenges for the specific tracks, while additionally wanting to guide the general development of Codere’s race division.

“I’ll acknowledge I never expected being this active in the day-to-day operations of numerous tracks, while additionally wanting to understand big image in regards to development,” he stated during a rest from their travels to go to a Codere procedure. “It is really challenging, but it is one thing i like doing. With numerous operations, you can find numerous conditions that must be addressed on a basis that is daily.

“Fortunately, we now have solid administration workers after each of y our properties. I am allowed by them to attempt to give attention to brand brand new possibilities and make an effort to be proactive for the reason that respect. I will be forced to become more reactive and lose sight for the primary target, that will be growing the business. without them,”

The expansion of simulcasting and account deposit wagering, as an example, therefore the proven fact that Codere’s songs in Latin America all are categorized as the exact same time areas because the united states of america, creates a much greater window of opportunity for possible development.

“All tracks—not simply into the U.S. or Latin America—are up against the process to cultivate their company by adopting the number of choices utilizing the technology that is new. Your competitors for the video gaming and activity buck is genuine,” Rionda said. “which means we have to nevertheless keep our concentrate on main consumer service—the on-track patron—while additionally acknowledging the extremely challenging opportunities for sharing our signals and getting quality rushing through off-track wagering and simulcasting and ADWs. It is a fascinating mix that modifications just about every day.

“As a market, item circulation is just about the goal that is primary and we also feel we must introduce the areas to Latin race. We feel it is a secret that is well-kept North America.”

With Latin breeders becoming a lot more active during the horse product product sales in Kentucky, Florida and New York, and breeders that are prominent in major farm operations in Lexington and Ocala, Rionda is motivated by current development and increased awareness.

“It is my work to reveal our item to as much racing jurisdictions that you can, in addition to convenience with all the time areas causes it to be more available and much more appealing,” he stated. “there is absolutely no concern it is an expanding world, therefore being aggressive in areas typical to your retail company additionally connect with horse race today.

Rionda recently made plans for the sign from Hipodromo de las Americas to be received via TwinSpires.com.

“that is an essential first faltering step,” he stated. “the rise into the population that is hispanic the U.S. means our target demographics enhance substantially, meaning we are able to drive more prospective race fans to ADWs additionally as simulcast parlors and battle songs through the U.S.

“Ideally, it becomes a win-win idea.”

A normal week for Rionda is definately not normal. While trying to orchestrate the company potential from their workplace at Codere America headquarters in Buenos Aires, Argentina, their existence is often required at one of many songs. That produces for the incredibly demanding travel routine, including occasions as he must travel to Mexico to satisfy with management workers at Hipodromo de las Americas, or even to Panama, where Hipodromo Presidente Remon is found. He additionally represents Codere’s passions on the board of directors at Hipodromo Nacional de Maronas in Montevideo, Uruguay.

In addition, Rionda provides https://www.realmailorderbrides.com/latin-brides/ their expertise being a help supply for Codere Brazil’s administration operations, that is run by handling manager Andre Gelfi. A city of 2 million people about 200 miles from Sao Paulo, to other racing jurisdictions worldwide in another pioneering move for the gaming giant, Gelfi recently announced an exclusive joint agreement to send the racing signal from Jockey Club Parana, in Curitiba.

“for me, but many times it’s just necessary that I be on location if there are issues that require my personal attention,” Rionda explained like I said, we have very capable management personnel at all of our locations and that relieves a lot of pressure.

As a consequence of the travel needs, Rionda admits himself to sleep whenever possible in a slightly reclined airplane seat or in an airline terminal that he has conditioned. “It is maybe perhaps not a poor for me personally. It is the thing I have to do to obtain the task done. And so I just get it done,” he stated.

Rionda, whom talks four languages fluently, everyday lives in Buenos Aires, Argentina, together with his spouse, Jennifer, and child, Sophia.

Rionda and Codere plus the federal federal government of Panama recently hosted the Clasico del Caribe, probably one of the most prestigious races for 3-year-olds in Latin America, for the 2nd year that is straight. Horses off their countries that are latin yearly in the case. In 2010′s battle attracted 3-year-olds that are top Panama, Mexico, Puerto Rico, Venezuela, Dominican Republic, and Panama. The 2013 competition ended up being won by Diamante Negro, representing Mexico.

“The passion continues to be for horse racing in Latin nations,” he stated. “the process now could be to look at how exactly we can collectively expand our perspectives through innovative advertising and provided company goals. We face the exact same needs for industry synergy given that United States faces. It is as much as us to keep in the leading edge in order to find a appropriate way by using the characteristics of Thoroughbred rushing with all the brand new technology. For the reason that regard, the impact never ever stops to change.”

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